The customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience.

So how can businesses quantify something that seems so subjective? Here are the top five customer experience metrics to help grow your business.

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Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) indicates the total profitability of a customer during their relationship with your business. The CLV ties into the importance of customer retention versus the cost of acquisition. …


Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis.

Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of their data and are not afraid to work for it. Ready to satisfy your advanced analytical needs?

Let’s do it!

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Step 1: Create a new project

The first step on your way of setting up your Google Analytics API is to create a new project. …


Before we begin our deep dive into how data science is changing the world, review data science applications and get acquainted with data-centric industries, let’s make sure we are firm on what data science actually is. First things first, data science is not a standalone industry but involves an overlap of three other disciplines — math and statistics, computer science and business knowledge.

Data science works in several steps that initiate by extracting required data, continues with data analysis and data processing, and finalizes with drawing insights from our data. The purpose of data science is to find different type patterns within blocks of information we just fed to it. …


We’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then — boom — not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is it clear we’re selling an AI-generated music app or do we need a brand new in-your-face banner?

No way to find out what future users will think without asking them. That’s why we’ve created a previous article on the Top 15 CRO and UX tools to Get User Feedback on your existing page and a new article you’re reading right now which pinpoints the top 15 Tools to Get Design Feedback for a Web page or Application as you’re still developing it. …


Let’s settle this Google Analytics dimension VS metric debate — once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably — what is a “metric”?

Which dimensions are present by default and which can be added as secondary, which metric types exist and how are these terms related. Let’s find out in our new article!

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Difference Between a Dimension and a Metric in Google Analytics

So, where do you usually meet both dimensions and metrics in Google Analytics? The answer is — everywhere. …


Google Analytics is filled with terms, and it takes quite some time to learn all the differences among them. In order to help you understand Google Analytics terminology better, we’ve created this article on what is the difference between source and medium in Google Analytics.

Not only will you know the difference between the source and medium in Google Analytics and how to use analytics vocabulary correctly, but will also gain insights into why they are used conjointly and will never mix them again.

Ready to find out?
Let’s do it!

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Difference Between Source and Medium in Google Analytics

First things first, where do you find a medium or source in Google Analytics in general? Well, both these terms are usually related to the subject of your website’s traffic and its referral. When you or your digital marketers feel the urge to find out where did most of your visitors come from, which ad channel worked out the best or which UTM link brought the most leads the Source / Medium tab comes in quite handy. …


So you’re selling something online and you’d like the best conversion optimization tools to ask visitors for their thoughts. But since Conversion Rate Optimization along with UX tools and UX software is quite complex, it’s hard to find a one-size-fits-all solution to all your customer satisfaction needs.

A good CRO and UX feedback tool will allow you to receive accurate information from all touchpoints of your customer’s journey, will create convenient data visualizations and organize everything into neat reports and dashboards, and will provide you with advice on how to make your web users even happier — all in a single CRO or UX platform. …


Many of you familiar with data visualization have heard or used Tableau Business Intelligence platform. And while Tableau software takes many shapes and sizes, including Tableau Desktop, Tableau Prep, Tableau Online, and Tableau Server we will be describing for you today.

Whilst you are paving the road to learning more about Tableau products, here’s another great article on How to Connect Data Sources to Tableau: Practical Guide. Saved it for later? Great! Let’s go ahead and find out the benefits of using Tableau server and what this Tableau server is all about.

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What is Tableau Server?

So what is Tableau Server, you would ask? Tableau Server is a Business Intelligence application that allows its users to organize, edit, share, and collaborate on Tableau dashboards. …


Whether it’s your first or hundred’s time using Google Analytics, you probably noticed there is a default “My Dashboard” which comes with every view you might choose. And while the ready-to-wear dashboard can serve many purposes, in order to really get the best out of your data you might want to know how to create dashboards in Google Analytics.

A single dashboard contains multiple widgets (graphs, charts, whatever you want to call them), with a total of 12 widgets that can be segmented, grouped, edited and organized however you see fit. …


With so many data visualization methods, diagrams, and charts out there and ever-growing, it’s hard to keep track on which visualization types go with which data sets best.

That’s why we’ve created this handy list of the best tools to visualize connections in data visualization, take a look 😉 Oh, and if you haven’t yet, check out our free guide on How to Show Hierarchy with Data Visualization — it’s outstanding.

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Arc Diagram

Let’s begin our list of best data visualization methods to show connections with a weird-looking Arc Diagram. Arc diagrams are built in a specific way that requires some terminology to be learned before proceeding further. …

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InsightWhale

Fully remote team of professionals providing Digital Analytics, Conversion Rate Optimization and Business Intelligence services for clients around the world.

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