Google Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining different metrics together.

Before we begin reviewing Google Analytics calculated metrics in use, it’s important to remember calculated and custom metrics are not the same thing. …


Data is useful when it is processable. After collecting and visualizing your data in one place it is often analyzed in an additional platform. For this particular case, we’ve created a step-by-step article that guides you through the process of exporting the PowerBI dashboard and reports data.

You can then open it in your Excel or Google Spreadsheets files with ease. Ready to find out how? Let’s take a look!

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How to Export Power BI Dashboard to Excel or GoogleSpreadsheets

Step 1

To start exporting your data from Power BI dashboards first log in to your Microsoft Account, take a look at the left-hand menu and click My workspace.

You’ll see the…


A/B testing is straight up the single most effective technique for improving the conversion rate. But it’s also tricky, as it requires a large number of website visitors to conduct the A/B testing in the first place.

If you don’t have an extensive pool of website users to analyze it’s hard to determine which changes they do like and which they absolutely don’t. So what do you do if you have a low traffic website and wish to drastically increase your conversion rates?

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Step 1: Try out the 5-second test

After we review the first couple positions on the google list and choose the most suitable description…


You are about to witness the review of the most popular self-service business intelligence solutions up to date — Looker and Tableau, and here’s the first heads-up.

There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with information that will drastically help you make that decision on your own.

Ready to explore? Let’s take a look!

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Similarities & Differences

We’ll start this product overview with a rule of thumb on the Looker vs Tableau comparison. When it comes to specialty, Looker is mostly suited for serving the needs of IT…


Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions.

Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and why should you, and oh — if you were wondering, here’s also a whole article on What is the Difference Between Dimension and Metric in Google Analytics.

Let the lesson begin!

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What is a Dimension in Google Analytics

So you guys remember the difference between metric and dimension in Google Analytics, right…


The customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience.

So how can businesses quantify something that seems so subjective? Here are the top five customer experience metrics to help grow your business.

Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) indicates the total profitability of a customer during their relationship with your business. The CLV ties into the importance of customer retention versus the cost of…


Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis.

Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of their data and are not afraid to work for it. Ready to satisfy your advanced analytical needs?

Let’s do it!

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Step 1: Create a new project

The first step on your way of setting up your Google Analytics API is to create a new project. …


Before we begin our deep dive into how data science is changing the world, review data science applications and get acquainted with data-centric industries, let’s make sure we are firm on what data science actually is. First things first, data science is not a standalone industry but involves an overlap of three other disciplines — math and statistics, computer science and business knowledge.

Data science works in several steps that initiate by extracting required data, continues with data analysis and data processing, and finalizes with drawing insights from our data. The purpose of data science is to find different type…


We’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then — boom — not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is it clear we’re selling an AI-generated music app or do we need a brand new in-your-face banner?

No way to find out what future users will think without asking them. That’s why we’ve created a previous article on the Top 15 CRO and UX tools to Get User Feedback on…


Let’s settle this Google Analytics dimension VS metric debate — once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably — what is a “metric”?

Which dimensions are present by default and which can be added as secondary, which metric types exist and how are these terms related. Let’s find out in our new article!

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Difference Between a Dimension and a Metric in Google Analytics

So, where do you usually meet both dimensions and metrics in Google Analytics? The answer is — everywhere. …

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