You are about to witness the review of the most popular self-service business intelligence solutions up to date — Looker and Tableau, and here’s the first heads-up.

There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with information that will drastically help you make that decision on your own.

Ready to explore? Let’s take a look!

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Similarities & Differences

We’ll start this product overview with a rule of thumb on the Looker vs Tableau comparison. When it comes to specialty, Looker is mostly suited for serving the needs of IT…

Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions.

Let’s take a look at what secondary dimension in Google Analytics is used for, how to add one and why should you, and oh — if you were wondering, here’s also a whole article on What is the Difference Between Dimension and Metric in Google Analytics.

Let the lesson begin!

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What is a Dimension in Google Analytics

So you guys remember the difference between metric and dimension in Google Analytics, right…

The customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience.

So how can businesses quantify something that seems so subjective? Here are the top five customer experience metrics to help grow your business.

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Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) indicates the total profitability of a customer during their relationship with your business. The CLV ties into the importance of customer retention versus the cost of…

Let’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis.

Learning how to set up Google Analytics API presents great advantages to those who want to get the best out of their data and are not afraid to work for it. Ready to satisfy your advanced analytical needs?

Let’s do it!

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Step 1: Create a new project

The first step on your way of setting up your Google Analytics API is to create a new project. …

Before we begin our deep dive into how data science is changing the world, review data science applications and get acquainted with data-centric industries, let’s make sure we are firm on what data science actually is. First things first, data science is not a standalone industry but involves an overlap of three other disciplines — math and statistics, computer science and business knowledge.

Data science works in several steps that initiate by extracting required data, continues with data analysis and data processing, and finalizes with drawing insights from our data. The purpose of data science is to find different type…

We’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then — boom — not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is it clear we’re selling an AI-generated music app or do we need a brand new in-your-face banner?

No way to find out what future users will think without asking them. That’s why we’ve created a previous article on the Top 15 CRO and UX tools to Get User Feedback on…

Let’s settle this Google Analytics dimension VS metric debate — once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably — what is a “metric”?

Which dimensions are present by default and which can be added as secondary, which metric types exist and how are these terms related. Let’s find out in our new article!

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Difference Between a Dimension and a Metric in Google Analytics

So, where do you usually meet both dimensions and metrics in Google Analytics? The answer is — everywhere. …

Google Analytics is filled with terms, and it takes quite some time to learn all the differences among them. In order to help you understand Google Analytics terminology better, we’ve created this article on what is the difference between source and medium in Google Analytics.

Not only will you know the difference between the source and medium in Google Analytics and how to use analytics vocabulary correctly, but will also gain insights into why they are used conjointly and will never mix them again.

Ready to find out?
Let’s do it!

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Difference Between Source and Medium in Google Analytics

First things first, where do you find a medium…

So you’re selling something online and you’d like the best conversion optimization tools to ask visitors for their thoughts. But since Conversion Rate Optimization along with UX tools and UX software is quite complex, it’s hard to find a one-size-fits-all solution to all your customer satisfaction needs.

A good CRO and UX feedback tool will allow you to receive accurate information from all touchpoints of your customer’s journey, will create convenient data visualizations and organize everything into neat reports and dashboards, and will provide you with advice on how to make your web users even happier — all in a…

Many of you familiar with data visualization have heard or used Tableau Business Intelligence platform. And while Tableau software takes many shapes and sizes, including Tableau Desktop, Tableau Prep, Tableau Online, and Tableau Server we will be describing for you today.

Whilst you are paving the road to learning more about Tableau products, here’s another great article on How to Connect Data Sources to Tableau: Practical Guide. Saved it for later? Great! Let’s go ahead and find out the benefits of using Tableau server and what this Tableau server is all about.

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What is Tableau Server?

So what is Tableau Server, you would ask…

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