Google Analytics Calculated Metrics in Use

Source

How to Create Calculated Metrics in Google Analytics

  • Float — showcases numbers with only two decimal places, so if you have a number like 23.477 it will be displayed as 23.48 in your reports.
  • Integer — displays only whole numbers, removing any figures after a decimal point, turning your original 23.48 into 23.
  • Currency — shows values in a dollar amount or any other currency you have set for the current view, which in our example looks like $23.48.
  • Time — converts all numbers into time measurement, turning our original value of 23.477 into 23 hours, 28 minutes and 37 seconds.
  • Percent — represents the final value as a percentage with the first two decimal places, so our example number 23.477 turns into 2347.7%.

How to Use Calculated Metrics in Google Analytics

Calculated Metrics in Custom Reports

Calculated Metrics in Dashboards & Widgets

Calculated Metrics in Google Data Studio

Calculated Metrics in Analytics Reporting API

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InsightWhale

InsightWhale

Fully remote team of professionals providing Digital Analytics, Conversion Rate Optimization and Business Intelligence services for clients around the world.

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