Google Data Studio vs. Power BI: A Comparative Analysis of Visualization Tools

Photo by Samuel Zeller on Unsplash

Similarities & Differences

Let’s get this out of the way first — making a choice between Google Data Studio vs Power BI is not an easy decision. Both of the data visualization tools are professional, accurate, and unimaginatively precise, both are created by the giants of the analytics industry. So your choice on picking either can largely depend on which operating system you are more used to — Microsoft or Google.

Ease of Onboarding

When you first encounter any new program, and even more so when it comes to a new data analytics tool, it is endlessly important how comfortable you feel using it. And on the count of being user-friendly, Google Data Studio has an apparent preference among users.

Integration

Google Data Studio

Reviewing the implementation of a complex data visualization software can’t be carried out without looking at how easily it can be integrated with the data sources first.

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Microsoft Power BI

Well, if you do currently use some of the Google services to collect your data, you are not in so much luck with Power BI, my friend. There is no native integration for Google AdWords or other Google services within Power BI, so you’ll have to use separate connectors, like SuperMetrics we described above.

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Pricing

Google Data Studio

When it comes to the Google Data Studio pricing, we have some good news — it is absolutely free! You can use a variety of processing data visualization functions at absolutely no cost to your wallet.

Microsoft Power BI

As Power BI is a more complex data visualization software, the price for it more than $0 a month. Although you can start free, Power BI has two plans, each with a monthly payment dependant on the size of your company and the data processing and visualization functions you require.

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Functionality

As we pointed out earlier, Google Data Studio is a free data visualization software, which means it’s functions will naturally be less sophisticated compared to the paid Microsoft Power BI plans.

Google Data Studio

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Microsoft Power BI

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Conclusion

The truth is, there is no definitive answer to the Google Data Studio vs Power BI rivalry. Each of these two platforms are the best data visualization tools on the market today, utilizing which is incredibly crucial to the data visualization needs of any modern business.

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