How Many Fields Should Be in Your Form?

One of the first things you need to think about when drawing up an online application form template is how many fields the form should contain. There is actually no single answer, as the number of fields will depend on a few factors, including your target audience, the value of the information for your business, and the value of signing up for users.

Reducing Form Size with the Question Protocol

You’ll also need to look at whether a field is required or optional. In the case it is required, what happens if the user types nonsense into the field just to be able to submit the form?

As an example, imagine you have a registration form template that asks for the first name, last name, location, and email address of a visitor. Do the benefits of asking for first and last name outweigh the cost? You could simplify the process by removing these fields, perhaps even the location field as well. This would be worthwhile if it increased the chance that you receive an application for registration and reduced the risk of fake information. Both would lead to a higher conversion rate.

Ask Yourself the Right Questions

Start by considering what information you are asking for. Is it possible that you already have this data? If not, can you gain it from another source, such as from IP addresses? Alternatively, is it plausible to receive the information at a later date? As an example, you could ask users to complete an initial create-account form and then require them to provide more details to finish the account setup.

Gaining Value from Your Form

Using No Password Sign-In

The downside of this method is that it is still uncommon, meaning some users may be wary about signing up this way. Furthermore, they may find it more complicated to head to their email account every time they want to log in. This is especially true for users who have passwords saved in a password management system and for whom another password poses no problem. If you want to use the no password sign-in method, you should test your registration form format on a few users first and see how impacts conversions.

Increasing Webpage Form Conversions

Think of it like this: no one is going to fill out multiple fields just to receive basic information they could find with a Google search. You need to provide users with something they are unable to find elsewhere and that answers their questions or concerns. Furthermore, the information should be tied directly to a specific phase in the buyer’s journey and tailored for the buyer persona.

Qualifying Your Forms

How Forms Relate to Conversion Rate

Plus, as you’ve seen, fields are just the start. You also need to think about incentives to encourage visitors to fill out your form. After that, there are all the other aspects of design, which also play a role in maximizing website conversion rates. If you are in doubt, turn to a CRO agency for support.

Originally published at on December 3, 2018.

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