Conversion Rate Optimization — the most efficient way to boost your sales long term at the moment. By using Conversion Rate Optimization tools like A/B testing and behaviour tracking, ecommerce owners and their marketing managers are able to analyze how users interact with the website and make adjustments based on those findings.
By implementing an A/B test or so-called split testing you receive priceless insights into which colours, layouts and brand slogans your customers prefer best. Let’s find out how to run A/b tests in the Convert Optimization tool.
What is a Convert A/B Testing tool
Before learning how to run an A/b test in Convert, let’s find out what this Conversion Rate Optimization tool is. Convert is a fully GDPR compliant A/B testing tool and a website personalization solution. What does that mean?
That means you can A/B test without the fear of breaking any privacy rules, as Convert stores no personal data and utilizes solely first-party cookies in order to track your customers. Convert is also largely famous for the speed of its performance — one of the fastest A/B test conduction there is and customer support four times faster than that of competitors.
Unfortunately for many, the Convert tool only offers paid plans with a 15-day free trial, after which you will have to choose — an Essential Plan starting at $599 a month, a Pro Plan for $799 a month, or an Enterprise, the price for which is determined individually.
If you would like to start your ecommerce optimization journey with a completely free A/B testing tool, here’s a great hands-on article on How to Run an AB Test in Google Optimize or VWO A/B Testing: A Complete Guide for 2020.
Convert Tests Types
So, according to the Convert A/B testing tool itself, it offers 4 types of tests, which are also visually displayed using cutely sliced lemons and limes in the image below:
- A/B Testing experiments — a CRO test which helps you determine which of the two page versions your website visitors prefer better.
- Multivariate experiments — an A/B test variation, which allows you to compare multiple page elements and their combinations within a single test.
- Slit URL experiments — a Conversion Rate Optimization test that enables you to determine which of your existing pages performs better.
- Multipage experiments — a CRO test option for those not looking to play small but to optimize the whole sales funnel.
Convert A/B testing tool includes a large range of functions, which cover all of your personalization and conversion optimizations needs head to toe and include:
- Real-time Reporting
- Blink-Free Testing
- A/A Testing
- Secure API
- WYSIWYG Editor
- Privacy Notifications
- Error and Code Check
- Advanced DMP Profiling
- Advanced Personalizations
- 80+ Third-party Integrations
- Google Analytics Integration
- Comprehensive Segmentation
- Unlimited Collaborations, Variations, Sub-domains
Conver’s third-party integrations include industry giants like Kissmetrics, Mixpanel, WordPress, Joomla, Hubspot, Shopify, Magento and tens of others, while in the next section we will find out how to A/B test using Convert.
How to run A/B test in Convert
Now that we have discovered what is Convert A/B testing tool, what kind of tests does it support and which features obtain, we can learn how to run an A/B test in Convert.
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To start, log in to your Convert account or sign up for a 15-day trial by clicking on a link here.
After entering your contact information, you will end up on the Projects page > New Experience > A/B > Type in the Name > Enter the URL, to be used in the Visual Editor > Continue.
After you’ve chosen the URL you’d like to run A/B test on, you will be takes to the Convert Visual Editor, which will load your webpage automatically. Since Convert A/B testing tool has a What You See Is What You Get editor, you won’t have to do any coding.
First things first, let’s figure out Convert terminology. On the top bar of the page you will see the Original Page (version A) and Variation 1 (version B). To create your version B, all you have to do is click on an element on the chosen URL and Convert’s Visual Editor will offer you the changes you can apply.
The orange outline around an element means it is ready to be transformed, and a menu will open beside it. You can change multiple parameters within one Variation B, including the text of the copy, placement, borders, colours, etc.
After you’re done adding changes and are ready to proceed, change the name of Variation 1 under its dropdown so that you remember and distinguish it later. For the sake of an example, we coloured the headline with an orange background and are now ready to move forward by pressing Continue.
Seconds after you’ve pressed Continue, you will be redirected back to the Projects page. Here you can see the unique ID of your A/B test experiment and can adjust its Objective, Goals, and Target Overview.
For the Convert A/B testing experiment to work, make sure you install the Project code into the header of your goal pages. It will appear under a blue banner with an ability to copy the code, like in the example below.
After you’ve adjusted all of the fields you wished to update, you can press Activate Experience and voilà — your Convert A/B test is up and running! To help you determine how long will it take for your experiment to reach Statistical Significance use its native Convert Test duration calculator.
Congratulations! After reading this article you not only know how to run A/B test in Convert, but know all features, test options and pricing options of the Convert A/B testing tool!
Use this knowledge to assist you in your Conversion Rate Optimization explorations and remember that when you need help with any part of the CRO process you know who to ask 😉
Originally published at https://insightwhale.com on January 15, 2020.