Top 5 Ways to Improve Sales for the Luxury Jewelry Ecommerce

Conversion rate optimization for e-commerce luxury goods differs from optimization of other websites. It has its own hidden traps and pitfalls that you need to account for in order to increase online sales and make your ecommerce optimization successful.

Ready to find out the ins and outs of how to optimize a jewelry eсommerce page?

First, we need to understand what are the core motives of the users in buying high-end products. 88% of consumers consider quality as the most common reason for buying luxury products, according to a 2015 Deloitte survey. The second most popular response was that high-end goods make the buyer feel happy or confident, the third popular response was explained by the fact that people purchase lush items as a status symbol.

Here are 5 jewelry sales tips that will help you increase website sales of your luxury jewelry store and pictures of examples where is possible to improve CR from jewelry websites. If you found your website among the examples below, don’t be mad with us, take it as free advice on sale-boosting and improving your website.

Bright colours

Source

Some design elements lead people to believe a website is luxurious. For example, an expensive brand associates with a minimum number of colours and a lot of white space.

Bright colours work for marketing activities of many brands, but not for the high-end products. Yellow, red, and green colours correlate with daily-use products and bright pricetags in a supermarket rather than with Cartier watches on a sophisticated jewelry ecommerce page.

Product details

Source

Luxury goods buyers have high expectations for providing information and details on the selected high-end products. One image and a piece of basic information in the description won’t be enough for a customer to make a decision.

They want to see the item up close, it’s shine, the way an item will look like on them in real life. To optimize a jewelry ecommerce page, you have to make sure your cart page includes a picture of a product on a model. Another ecommerce sales growth tip is to put a short GIF or a video of an item in movement with nice light so they can vividly see that sparkling.

Detailed information should close all possible questions about a product. It should provide not only basic technical information, but also sizing charts and recommendations on how to style the product.

Popups

Source

For a luxury jewelry website, nothing says “cheap” like 8 popups with discounts and subscriptions before you even enter a website.

Source

Try using these ecommerce sales and marketing techniques in another manner and don’t interrupt the special experience of a user while they are exploring your website.

Banners

Source

Same as with pop-ups, if you want to create a luxurious feeling and looking jewelry ecommerce website, don’t use ecommerce sales techniques which make your online store look inexpensive.

Mobile-friendliness

Source

No matter where customers eventually buy high-end watches, they probably did some research on their phones beforehand. Here’s a jewelry ecommerce page tip — keep that same simple elegance that you have on a desktop. Only one product being displayed, a few colours, lots of white space. It should be easy to navigate within your ecommerce website menu.

And of course, we recommend to A/B test all your ideas to get the best results from the optimization.

You can find us on Facebook

Or write us an email to [email protected]

Originally published at insightwhale.com on April 8, 2019.

--

--

--

Fully remote team of professionals providing Digital Analytics, Conversion Rate Optimization and Business Intelligence services for clients around the world.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How media pitching has been changed compared to the recent past — a personal experience

Choosing a Facebook Quiz Platform — Get Likes & Grow Your Email List

Engineering Marketing — Creative is the #1 accelerator of your Media plan

M-Commerce checkout: delivering a seamless experience for mobile shoppers

Why Removing Chargers And Earpods From iPhone 12, Is The Ultimate Marketing Move

Get Ahead of the Curve

How do you give your content the best chance to fly?

Multi-Location Findability™: How to digitally market multiple business locations

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
InsightWhale

InsightWhale

Fully remote team of professionals providing Digital Analytics, Conversion Rate Optimization and Business Intelligence services for clients around the world.

More from Medium

Why #BuildInPublic is a Braver Better Way to Start a Business

3 “life-changing”​ questions to prompt guidance, increase sales, and get your time back in 2022

6 Effective Techniques for Creating Product Testimonials That Sell

Innovative Ways to Fund Your Healthcare or Medical Device Company

Medical devices on the table and a paper on a clipboard with medical technology concepts.