What Is A Mobile User Lifetime Value (LTV)? — Measuring App’s Success

Photo by Kevin Grieve on Unsplash

Let’s be honest — marketers lo-oove to complicate things. Coming up with dozens of new metrics to track each quarter, abbreviating them and confusing the rest of us with the end product. So to make the lives of everyone, including the said marketers, easier today we will review the hot and trendy KPI among the mobile app industry called the User Lifetime Value or LTV, for…