Mar 19, 2021Google Analytics Calculated Metrics in UseGoogle Analytics is an excellent free tool for creating and using calculated metrics. And since using google products ubiquitously within a single company brings the most results, you also have an opportunity to create calculated metrics in Google Data Studio by using calculated fields and in Google Sheets by combining…Google Analytics5 min read
Jan 28, 2021How to Export PowerBI Dashboard and Report DataData is useful when it is processable. After collecting and visualizing your data in one place it is often analyzed in an additional platform. For this particular case, we’ve created a step-by-step article that guides you through the process of exporting the PowerBI dashboard and reports data. You can then…Power Bi4 min read
Jan 14, 2021CRO Recommendations for Low Traffic WebsitesA/B testing is straight up the single most effective technique for improving the conversion rate. But it’s also tricky, as it requires a large number of website visitors to conduct the A/B testing in the first place. If you don’t have an extensive pool of website users to analyze it’s…Conversion Optimization5 min read
Dec 10, 2020Looker VS Tableau: Overview and Key FeaturesYou are about to witness the review of the most popular self-service business intelligence solutions up to date — Looker and Tableau, and here’s the first heads-up. There is no one-fits-all answer here, therefore we won’t be giving it to you, but what we will do is provide you with…Looker7 min read
Nov 24, 2020What is a “Secondary Dimension” in Google Analytics?Okay, class. We hope you’ve behaved real good all week as we’re about to give you a very special lesson on the immensely popular web analytics tool called (surprise-surprise) Google Analytics and it’s several magical dimensions. Let’s take a look at what secondary dimension in Google Analytics is used for…Google Analytics3 min read
Nov 10, 2020Top 5 Customer Experience Metrics To Track To Grow Your BusinessThe customer experience is one of the most important focal points of any business. It not only indicates what a customer goes through when interacting with your business but also how they feel about it. Both direct interactions and indirect actions with your brand indicate customer experience. So how can…Customer Experience Tool4 min read
Oct 15, 2020How to Set Up Google Analytics API: Step by Step GuideLet’s be honest. We all know setting up Google Analytics API as opposed to using the regular Google Analytics user interface opens much broader horizons for things like hierarchical traffic and time-sensitive attribution analysis. Learning how to set up Google Analytics API presents great advantages to those who want to…Google Analytics5 min read
Oct 4, 20203 Major Ways Data Science is Changing the World TodayBefore we begin our deep dive into how data science is changing the world, review data science applications and get acquainted with data-centric industries, let’s make sure we are firm on what data science actually is. First things first, data science is not a standalone industry but involves an overlap…Data Science5 min read
Sep 9, 202015 Tools to Get Design Feedback for a Webpage or ApplicationWe’ve all been there. You’re designing a web page for an ecommerce store or some new slides for a mobile application and then — boom — not sure how to proceed further. Will dog-lovers appreciate these tiny little paws at the front page or will they straight-up hate them? Is…Design Feedback15 min read
Aug 21, 2020What is the Difference Between Dimension and Metric in Google AnalyticsLet’s settle this Google Analytics dimension VS metric debate — once and for all. What is the difference between metric and dimension in Google Analytics, what is a “dimension” in Google Analytics, and incontestably — what is a “metric”? Which dimensions are present by default and which can be added…Google Analytics4 min read